Why More Customers Isn’t Always The Answer (And How To Really Boost Revenue)
Want more revenue? Getting more customers isn’t the only answer. There’s an epidemic in marketing right now. In business. It has to do with decision makers focusing on very specific parts of their marketing and sales strategy… and ignoring the
Don’t Let Expert Advice Sabotage Your Success
Do not cold email people. No matter what you do, do NOT cold email people. If you message people for a marketing proposition and they didn’t explicitly agree to be contacted by you? You’re in the same category as all
Is Your Offer Killing Your Sales Funnel?
There are many, many ways to optimize your marketing. Methods to make your conversion funnels more powerful. Tips to find people who really want what you’re selling. Best practices to test your messaging. But here’s the thing. As important as
Context Is King In Data-Driven Marketing
Context is critical, and we often have too little of it. I adore David Oglivy. He was a thought leader in the truest sense of the word. A man who was BOTH expert and visionary. Decades ago, he made a
Why Attention To Detail Is Bullshit And Might Cost You A Fortune
People spend FAR too much time on things that end up NOT MATTERING. The size of a logo. The font of a sentence. A word or two in that one document that never, EVER seems to get done. In an
“Teamwork” Can Be The Scariest Word In Marketing
Imagine you’re the foodie of the office. When it comes to knowing the local haunts and hole-in-the-walls – NOBODY is beating your knowledge of where to get a great meal. One day a coworker joins you for lunch. Bob is
3 Easy Ways To Completely Ruin Great Data
“What do you mean it’s doing worse?” I had spent the last few months building an advertising program for a B2B business… And it had been kicking ass. The landing page I wrote was beating the pants off the control
Most Popular
Why More Customers Isn’t Always The Answer (And How To Really Boost Revenue)
Is Your Offer Killing Your Sales Funnel?
Let me help you get your Aha Moment
Fill out the form below, let’s
change the formula